Gathering like-minded individuals Misha started a campaign leading to the establishment of Greenpop as a social enterprise. Greenpop has by now planted over 100 000 trees in Southern Africa and they do a lot of environmental education around trees and alternate livelihoods, with urban tree planting and reforestation projects that rely on getting everyday people actively involved.
Filmed - Eden Weiss 
Producer - Dawn Jorgensen
Production assistant - Kate Nebalzina 
Stills - Alexander Oelofse ​​​​​​​
Client - Travel Designer for Cape Town Legends series
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