Gathering like-minded individuals Misha started a campaign leading to the establishment of Greenpop as a social enterprise. Greenpop has by now planted over 100 000 trees in Southern Africa and they do a lot of environmental education around trees and alternate livelihoods, with urban tree planting and reforestation projects that rely on getting everyday people actively involved.
Filmed - Eden Weiss
Producer - Dawn Jorgensen
Production assistant - Kate Nebalzina
Stills - Alexander Oelofse
Client - Travel Designer for Cape Town Legends series